Sr. Art Director + Designer
Security Health Plan is a not-for-profit health maintenance organization who is not afraid to go against the norm. You don’t typically hear ‘health insurance’ and ‘humor’ in the same sentence but SHP trusted us to bridge that gap. We were tasked with adapting and elevating their existing campaign concept called “That’s Better”.
We re-vamped the retro dating show “The Dating Game” and created a campaign around our own contemporary version “Better Halves” where we don’t want you to just like your health insurance, we want you to love it. We personify the different types of health insurance companies you run into and show how SHP can be your better half.
Watch our videos here: Making Time, Out of Town, Better Together
Awards Won: Healthcare Advertising Awards; Better Halves Integrated Campaign (GOLD), Healthcare Advertising Awards; Better Halves TV Campaign (GOLD), NYX Creative, Video & MarCom Awards (GOLD)
Client
Project date
Category
Effie Award
Making Time (:30)
Out of Town (:30)
Better Together (:30)
Skip Linendale: Our quirky, lovable host
Blake: AKA our “Big Guys Health Insurance Co.” who only cares about himself and the big bucks
Security Steve: From your neighborhood and cares about your health insurance needs
Tanya: Aka our “One Size Fits All Health Insurance”, out of touch plan
Jane: Our lovely love interest looking to love her health plan
Doug: Aka our “Out of Town Health Plan Inc.” who isn’t from around here and doesn’t know your needs
Medicare Mike: Our handsome love interest looking to love his Medicare Health Plan
Security Sheila: Our SHP medicare love match who is from your neighborhood and has a plan that fits you
Better Halves Logo Concepting
Concept 1
Concept 2
Concept 3