“For years, we’ve been holding back. We stayed quiet, hidden in the shadows.  But we are done gatekeeping. It’s time for us to come clean.  It’s time to speak up, stand tall and share with the world what we’ve been dying to tell. Our hidden gem is so brilliantly effective, it’ll open views to a cleaner, brighter world with just a single spray and wipe.  ​The secret is finally out.  Sprayway is in.”

KEY INSIGHT: ​
When someone loves a product so much, they may not want to share it to keep it exclusive — because they don't want their beloved product to sell out.​

​CREATIVE IDEA: ​
We're ready to let the Sprayway secret out of the bag. Even though our users like the exclusivity of knowing about our product, they're realizing that it works so well, it's time to bring more people in on their clean routine. This idea revolves around the trend of gatekeeping and bucking that trend to share the ultimate cleaning secret with the world. ​

​WHY IT WORKS:​
Builds on the great consumer feedback we receive. It's on brand, genuine and should drive trial of our products; feels like a friend or family member is recommending Sprayway.  ​​

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Project date

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LANDING PAGES

We worked with the Sprayway team to create custom Campaign Landing Pages for each of their hero products. These pages feature product benefits, cleaning tips, and glowing reviews from customers.

DIGITAL PAID ASSETS

OUT OF HOME CONCEPT

NEW PRODUCT PHOTOGRAPHY